Burgos Convention Bureau was promoted at IBTM World
The world's leading event for the meetings, incentives, conferences and events industry, held annually in Barcelona, took place from November 28 to 30 with great participation
In this context, Travel2latam spoke with Diego González Humada, commercial manager of the Burgos Convention Bureau and Fórum Evolución, a public company dependent on the Burgos City Council.
What does participating in this fair mean to you?
It is an action that makes Burgos visible as a priority destination in the north of Spain, very close to Madrid, and that allows us to make ourselves known in the national and international events and conferences market.
With what objectives do you come to this exhibition?
First of all, create industries, that is, stay active in contact with colleagues, suppliers, clients, agencies and others. And of course, publicize the added values of Burgos as a Mice Destination and close deals.
What are your main source markets and why? Where do they receive the most tourists from?
Burgos does not have an international airport, but we are only 90 minutes from Madrid, so we are very focused on the national market. Madrid and the Basque Country are the main sources of events and meetings in the city and internationally we attract a lot of business from France due to the proximity.