Turkish Airlines launches its sustainable brand: “Tomorrow On-Board"

The event featured a display of sustainable products and services on board, along with an exhibition of items made from reused aircraft parts.

The national flag carrier's sustainability brand "Tomorrow On-Board" represents the scope of its future objectives and aims to present this global vision to passengers and investors as part of the corporate culture. It was created with three objectives: 1) Enhance the brand image; 2) Provide a unified message and clear outline for sustainability statements; 3) Systematically communicate sustainability activities to investors and ensure that passengers can participate in sustainable initiatives. ​ "Tomorrow On-Board" will serve as a reference point that guides all of the company's communications practices and efforts.

Levent Konukcu, Chief Investment and Strategy Officer of Turkish Airlines, commented on the launch:

«The Tomorrow On-Board initiative embodies our commitment to reduce our impact on the environment and improve sustainability practices in all our activities to provide a better world for future generations. Through this platform, we highlight our dedication to providing information and data transparency, ensuring that our sustainability efforts are always clear and easily accessible to all stakeholders.

On the occasion of this inauguration, the exhibition titled "41.2607° North and 28.7424° East" was also presented, showing a selection of works of art such as paintings, sculptures and installations by four different artists. The works, created by interdisciplinary artists, were created from elements such as pieces of a dismantled airplane, flight crew uniforms and suitcases, cabin carpets and seat fabrics, emphasizing the goal of a better world. ​