International travel from China resurfaces with an increase of close to 400%
According to Sabre's latest booking data, there has been a 392% increase in travel bookings from mainland China for 2024 compared to the previous year
Some key findings from Sabre data indicate that airline ticket prices have dropped, making travel more affordable for Chinese travelers. There is renewed interest in Business Class travel, and demand for Premium Economy Class travel is also increasing.
Regarding Latin America, the data indicate:
Brazil is experiencing the largest increase in traffic and remains in 1st place compared to 2023.
Argentina has gone from 6th to 3rd most popular destination.
Panama, which has a significant population of Chinese expatriates, remains in second place.
Meanwhile Peru, which was awarded gold at the Chinese Tourist Welcome Awards in 2023, has moved from 9th to sixth place.
Venezuela, which signed a tourism agreement with China in 2023, has fallen five places.
In terms of cities flown to, Brazil has two destinations in the top 10, with Sao Paulo and Rio de Janeiro experiencing an increase of more than 300% in the volume of trips booked.
As for Europe, data shows that Spain is among the top 20 destinations for Chinese travelers in the global ranking. Within Europe, Madrid ranks 5th among the preferred cities, with an increase of 237% compared to 2023, and Barcelona ranks 9th, with an increase of 280%.
Attached is the full Sabre data analysis document, which examines travel bookings from mainland China through March 31, 2024. The report highlights significant demand from Chinese travelers for global destinations.
Source: SABRE.