IBTM World 2024 is preparing for its next edition in Barcelona

IBTM World is the world’s leading event for the business events and experiences industry. Designed by event organisers, for event organisers, IBTM World brings together over 12,000 exhibitors, buyers and attendees to do business, learn from inspiring speakers and network with peers.

The theme for IBTM World 2024 is People. Power. Potential. Whether you are a corporate planner, an experience engineer, a technology provider or an association, everyone involved in events has one thing in common: the belief that what people need to be successful is other people.

In a landscape where rapid technological innovation offers unlimited potential to improve every aspect of the event experience, IBTM World provides attendees with the most sophisticated digital tools that enable exhibitors and visitors to measure performance, collect leads and make data-driven decisions to make the most of their time at the event.

New features at IBTM World 2024 include:

Exceptional Experiences, a showcase of innovative strategies to help event professionals and in-house marketers create experiences that drive business growth.

The Human Rights Advocacy Forum – The issue of human rights advocacy within our industry has become a topic of great importance in recent months, and this invitation-only meeting will bring together senior leaders, politicians, policymakers, industry associations and academics to amplify the existing conversation around human rights advocacy issues.

Hotel Pavilion, new this year, is a space dedicated to independent hotel companies and small groups that want to showcase their offering in an environment with the feel and amenities of a luxury hotel.

The first night of the event will see a spectacular welcome party, open to all attendees, to mark the 20th anniversary of IBTM World being held in Barcelona. The anniversary celebrations will also include pop-up shops selling regional crafts, delicious tapas stalls and much more on the fairgrounds.

The 2023 edition of IBTM World was the most successful to date, with over 2,250 exhibitors from over 150 countries and over 4,000 buyers present and over 132,000 business connections made.

More details about exactly what to expect from this year's event will be revealed in the coming weeks, including celebrations to mark 20 years of the event, which has been running for 37 years this year, and is taking place in the beautiful city of Barcelona.

Source: IBTM.