States of the Mexican Highlands promote oenological tourism
In the presentation it was detailed that 20 experiences are developed in Querétaro, 15 in Aguascalientes, 7 in San Luis Potosí, 7 in Guanajuato and 3 in Zacatecas
Through the Enotourism Experiences project of the Mexican Altiplano, promoted by the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (Sagarpa) in conjunction with other agencies and agencies, the state secretariats of Aguascalientes, Guanajuato, Querétaro, San Luis Potosí and Zacatecas, presented 52 tourist products of the branch.
These wine tourism experiences were shaped by the integration of the tourism and wine sector, also involving the participation of wineries, hotels, restaurants, tour operators, sommeliers, cheese makers, artisans and mezcaleros for each region.
In this way, it seeks to promote the culture of wine among the Mexican population and among foreigners to position Mexico in the world wine tourism map, providing quality services.
In the presentation it was detailed that 20 experiences are developed in Querétaro, 15 in Aguascalientes, seven in San Luis Potosí, another seven in Guanajuato and three in Zacatecas. Supported in wine tourism, the themes addressed are well-being, gastronomy and culture; and specific experiences such as La Catrina in Aguascalientes, Arte in Querétaro, Independencia in Guanajuato, Surrealism in San Luis Potosí and Mining in Zacatecas, among others.
Some of the participating vineyards are Bodegas Origen and Vinos Hacienda de Letras in Aguascalientes; Bernat Vinicola and Viñedos San Miguel in Guanajuato; Vineyards of Cote, Viñedos Azteca and Finca Sala Vivé by Freixenet in Querétaro; and Pozo de Luna in the State of San Luis Potosí.
Through 25 workshops, these experiences were created where the tourism resources of participating entities were integrated, with the region's wine as its center. More than 30 wineries, 150 companies and more than a thousand assistances resulted in the 52 experiences that were reflected in a promotional and marketing catalog.