Civitatis and NH Hotel Group collaborate to promote local tourism in Latin America
After the success achieved in Spain, both companies extend their alliance to Argentina, Chile and Uruguay to promote proximity tourism in these countries
Civitatis, the leading company in booking excursions and guided tours in Spanish, has this week extended its collaboration agreement with NH Hotel Group to also move it to Latin America.
Thus, as has been happening in Spain since the signing of their first alliance last October, Civitatis and NH Hotel Group seek to promote proximity tourism in the main destinations of Argentina, Chile and Uruguay, where the hotel chain will begin to offer its clients more than 750 Civitatis guided tours and excursions in these countries of the Southern Cone. In this way, both companies will promote a tourist experience to millions of people, even without the need to leave their city of residence, thus adapting to the restrictions caused by the coronavirus pandemic. Therefore, and with immediate effect, NH Collection Buenos Aires Centro Histórico customers can book the free tour of the La Boca neighborhood,
The agreement, which had already been raised at the time of signing the alliance in the Spanish territory, has ended up being closed at a time propitious for proximity tourism. According to the internal statistics of Civitatis, in Spain last year local tourism increased by up to 300%, and this is something that is also being replicated in these months in Latin American countries such as Argentina, Chile and Uruguay. When explaining this phenomenon, Alberto Gutiérrez, CEO and Founder of Civitatis, comments that “we have already noticed it in Spain and now we are seeing it in Latin America: after everything we have been through, people want to feel like a tourist, even if local level ”. Finally, when assessing the extension of the agreement between Civitatis and NH Hotel Group, Alberto Gutiérrez highlights that “we are proud of the results obtained in Spain,
For his part, Christian José Daghelinckx, Managing Director America of NH Hotel Group, assures that “Domestic and local tourism are key in this stage of reactivation of the industry. We are sure that this alliance will be very positive and impactful for generating results”.